On the back of what has been one of the most challenging and unprecedented times in the automotive industry, the reliance on digital has never been more significant.

With dealerships having to be closed for months, then reopened with many restrictions and the continual change in consumer behaviour, it really is not about ‘how can digital help your automotive business’ it is really, ‘how will digital shape your automotive business’.

This type of forward-thinking is at the forefront of the Peter Vardy business, continually investing into their digital and ensuring that they create a business that truly engages with their audience, in a way that suits them.

Our partner, SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them with a platform to be able to switch their operations online whilst their dealerships were closed. Again enabling Peter Vardy to further enhance their consumer experience with a truly omnichannel approach.

This contribution to the automotive industry was recognised at the annual AM awards, with Peter Vardy winning the “Best Online Consumer Experience”

Marketing Director Euan Cameron: “we were incredibly fortunate to pick up a couple of AM Awards one of which was “Best Online Consumer Experience”. A huge number of people helped make winning this award possible from our Marketing and Digital Development teams to our online eCommerce Sales team and a couple of critical partners in SilverBullet Automotive Solutions and mtc.”

Here at mtc, we have a wealth of automotive experience, working with some of the best known local and national car dealerships in the UK and Europe, we’re keen to help any business navigate and shape their digital journey, get in touch if you’d like to find out more.