The online world opens a team up to new markets and new revenue streams.
From the unparalleled £1.2billion ploughed into Manchester City from Sheikh Mansour to the Norwegian Supporters Club who own a share in Stenhousemuir and are regular visitors to Ochilview Park.
Getting to the top of the football league and staying there takes hard work, resilience, investment and determination. Climbing the ranks of mtc’s digital football league is just as challenging. We have audited the websites of all Scottish Football League clubs and ranked them according to the analysis of their technical performance and user experience. This is done using an independent, data-driven tool, measuring each site on several key metrics including search engine friendliness, mobile friendliness, social media integration, traffic volume and usability.
Here are all the clubs in their respective leagues:
Top of the overall league is current league leaders and mtc. client Heart of Midlothian with a score of 83 - 1983 was a good year for the 'Jam Tarts' having just won promotion back to the top flight and they are also enjoying current gaffer Craig Levein's first full year at the Jambos - their site is fast, fully mobile responsive, integrated on social media platforms, and is search engine friendly.
Runner-up in our mtc. league is Motherwell. The Steelmen, who are currently 10th in the Ladbrokes Premiership with five points, will be delighted with this result as they haven't been second in the football league since the 2013/14 season. Motherwell is also an mtc. client.
The winner of the Championship is Dundee United (another mtc. client), who has had a rather turbulent time in football as of late, but, in mtc’s digital league, they'd get the automatic promotion spot they've wanted with a score of 77.
The lowest ranked of the 42 clubs, across all four divisions, are Forfar and St. Johnstone both receiving a score of 46, nearly half that of the leaders.
Why does this matter?
You may be wondering why it's so important to have a high score, I'll answer that question for you; fans are the lifeblood of the game, but gate receipts are becoming an ever decreasing percentage of club turnover. To survive and succeed a modern football club needs to generate more diverse revenue streams. Football fans vote with their wallets and when you make online purchases easy on any device, then club income grows. A good website improves the club’s bottom line as well as making the fans happy.
If you want to get your club website improved, get in touch here.