Google AdWords launched around 18 years ago with the vision of making it easier for businesses to connect with customers online, allowing them to push their products in front of users on a simple search keyword. 

Over the past 18 years, so much has changed. Mobile now accounts for a huge amount of web traffic, users perform deeper research to products prior to making a purchase and web users tend to quickly switch from keyword driven searches to watching videos, reading content and playing games. It allows for marketers to reach a wider audience and across many different devices. That is why Google have announced changes to their advertising products - Google Ads, Google Marketing Platform, and Google Ad Manager. 

What’s changing

- Google Ad management interface
- Google AdWords is becoming Google Ads
- Doubleclick and Analytics 360 is becoming Google Marketing Platform
- DoubleClick for Publishers and DoubleClick Ad Exchange is becoming Google Ads Manager

New Google Ads Interface 

Over the past 12 months google have been testing and allowing advertisers to trial a new interface for Ad management. Our team of Paid Search account managers have recently been using this on campaigns.

Alongside a visual change to working, this also have opened up opportunities for new campaigns that leverage Google Machine learning to increase performance on accounts and campaigns and something we are very excited to start rolling out on our accounts in the coming months. 

Google AdWords change to Google Ads

The new Google Ads brand represents the full range of advertising capabilities allowing out account managers the potential to connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, browsing content across the web, and much more.

For small businesses, Google have introduced a new campaign type in Google Ads. It brings the machine learning technology of Google Ads to small businesses and helps us get results, allowing you to stay focused on running your business.

Google Marketing Platform

Enabling stronger collaboration for enterprise marketing teams. Google are unifying DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand, to be called: Google Marketing Platform. 

 
Google Ads Manager

With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently, For the last three years, Google have been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange into a new completely unified platform, under a new name– Google Ad Manager.

Get in Touch

If you’re interested in finding out more about this change and how it can impact your business or if you are looking for help managing your AdWords, get in touch today and talk to one of our certified experts