In early September, mtc. were thrilled to launch of the new home of Heart of Midlothian Football Club, as part of our ongoing digital partnership with the Ladbrokes Scottish Premiership league leaders.

Having collaborated successfully in previous years with the club’s dedicated eCommerce solution Hearts Direct, this new venture saw both parties come together to develop the focal Hearts CMS website and bring their digital estate in order.

Our primary focus was to establish a freshly restructured web experience that was both visually impactful and intuitive to navigate for all supporters. We have created an online presence that makes use of strong imagery and open space that finely encompasses the transparent communication output that supporters have come to expect from the club.

Heart Of Midlothian’s Head of Marketing, Sven Houston, has spoken highly of the new website:

"We are thrilled to launch our new website in partnership with mtc. 

“Our aim was to develop a modern website that reflects the progress being made both on and off the park at Heart of Midlothian Football Club. A well designed and fully optimised site is key to our business and we are delighted that mtc have been able to deliver a fantastic new website.

“From start to finish, the team at mtc have utilised their expertise to construct a website that enables the club to showcase its wide range of offerings. We look forward to continuing our digital partnership with mtc in the coming years.”

This new online presence now provides Hearts with a foundation to further develop and achieve their online ambitions, providing further quality content to Jambos across the globe. The team at mtc are delighted to hear the positive impact the new website is already having in allowing both fans and business to fully embrace the club in ways that were previously unattainable.

If you would like to find out how mtc. can help strengthen your club’s digital presence, get in touch with our dedicated team of web experts today.