#YouBelong – a new top-tier digital home for Raith Rovers with a focus on the fans.
Raith Rovers are a Scottish football club with a rich history and ambitions for the future. Hailing from Kirkcaldy, Fife, the club has recently undergone a change of ownership and are forging a path to elevate the club to the Premiership. At the heart of this journey is a deep desire to work with the fans and contribute to the wider community.
The club has adopted a hugely open style of fan engagement, and a key part of this transition was to elevate the digital home of the Rovers to a Premiership level.
We were delighted to engage with the club to drive their digital presence forward. This begins with a modern redesign and consolidation of the website, lotto and the online store. We have redeveloped key features from our sports platform as WordPress plugins, such as kit personalisation, and match fixtures using data feeds from SportsRadar.
We are working closely with Fanbase who provide ticketing, membership subscriptions and hospitality booking to integrate with their member CRM. This will offer a new level of seamless experience for Rovers fans for phase 2, later in 2024.
Key features include
- Flexible WordPress back end
- Match fixtures plugin
- Bespoke match updater functionality design specifically for quick easy updates by RRFC during the game
- Live data integrations for match fixtures and league tables
- Club newsroom
- Lotto management and subscriptions
- eCommerce with kit personalisation
- Global payments EPOS (Bleep)
- Stripe payments
A partnership for the future
Ruaridh Kilgour, Digital Director said:
“It's been an absolute pleasure working with MTC on this project. After hearing great reviews about their work and seeing impressive examples with other clubs, choosing MTC was a no brainer.
The team went above and beyond to ensure that we achieved our mission of developing a best-in-class football club website that not only upholds high standards but also embodies our core value of innovation.
We are excited to keep working with MTC as we collectively work to improve the website on an ongoing basis. This is just the beginning."
Visit the site at raithrovers.net