mtc. are delighted to announce the launch of the newly revamped Aberdeen FC online store.

Aberdeen FC appointed mtc to use our expertise and knowledge with eCommerce technology and bring this to the forefront of their fully responsive online shop redevelopment – which will serve Aberdeen fans from around the world.

It was identified that the mobile experience was a particular area of improvement that Aberdeen FC wanted to focus on, alongside the overall user experience and usability, with a revamped design.

After launching the site AFC’s Retail Manager, Jason Hill, said: “The site is great to look at, feels lighter, simpler to navigate and yet has a lot of additional functionality which will enable us to tailor offers and promotions for supporters throughout the season.”

“Our previous site had taken us as far as it could so it has been on our agenda for a while now and we are delighted to get this over the line, supporters will notice a huge difference.”

The AFC online shop remains the only place for Aberdeen fans to buy their official Dons merchandise and can be visited at https://shop.afc.co.uk/

Daniel McCabe, Project Manager at mtc said “mtc were appointed by AFC to assist with the redevelopment of the eCommerce offering for its supporters. We have been delighted to work alongside the Retail team at AFC to improve the offering of functionality as well as improve the user experience for Dons fans around the world.”

“User experience has been at the forefront of the work completed – and it is our hope that fans can navigate the website more intuitively and find their Dons merchandise to add to their collection easily”

Aberdeen FC join the mtc sporting family, alongside the recent launch of Motherwell FC, Dundee United FC, Hearts Direct and Umbro UK.

If you’re interested in a website redesign, or any other services at mtc, get in touch with our team today.