The Fish People

The item pages were designed completely around the product and brand style. We defined the selling of fish through sizes and discounts on quantities. We have designed this to be shown very clearly to the user to help conversion and increase overall basket value. 

We designed and developed a bespoke fish box subscription functionality. The boxes allow multiple frequencies to suit the customers needs and the price varies on that frequency. The subscription is added to the users basket to allow them to be able to purchase one-off products as well as the subscription to make it as quick and efficient to checkout, minimising basket abandonment and increasing sales. 

We used our mtc ecommerce checkout on The Fish People's website which allows integrations with Apple Pay, Android/Google Pay, Paypal, Amazon Pay, Klarna. The Checkout is a one page. stepped checkout that creates fewer distractions and delivers a high conversion rate. 

Within the fish box, we have built an allergens and tastes selection feature that allows users to remove any possible allergens or fish they don't like, so the boxes are always perfectly suited for them each week. This personalisation feature has helped to encourage customer loyalty.